Culture created the human mind , thought is the soul of design . Modern household ceramics design is based on a functional utility , based on the materials, science and technology , machinery and equipment , production technology , art, economics and other factors combine to meet the people's material and spiritual needs of design.

　Marx said: "The theory is the precursor of practice ." Only under the guidance of new design ideas , in order to meet the requirements of the times to create a modern household ceramic products . I thought : Modern household ceramics design idea is ① practicality ; ② modern scientific ; ③ era aesthetic ; ④ originality ; ⑤ merchantability ; ⑥ economy. They are distinguished from one another , and interrelated unity , six were indispensable.

　1 usefulness :

　Utility is the first and prerequisites based on the design of modern ceramics for daily use , such as the design is not considered practical, will lose the meaning of design . Daily ceramic design , we must first define what to use , how to use , to what people use , to the use of objects, living environment , lifestyle, hobbies and habits requirements linked to the creation of material goods that people need. Designed with a reasonable meaningful life while using the function to clear the main purpose of our design is a direct effect on the environment , or that act directly on the people in this environment , the design is by the design of products to people benefit under certain conditions , people want a household ceramic products design , more convenient and reasonable , more and more high aesthetic value , ceramics easy to use, it is the people form the basis of aesthetic ideas. Daily ceramic design success depends on the accuracy of the relationship between law and human products designed for . Therefore, the design must take full account of the human factor, reasonable ergonomics , psychology, applied design, functional design and shape design makes the product tends to be more reasonable. If straight pot handle design, structure should be simple , proportional to the right hand physiological requirements , generally not less than the actual design height 7.5CM, width of not less than 2CM, not more than 4.5CM, thickness 1CM more appropriate. Gantry pot handle design , try to get a handle linear and curved hand grip in the same direction , the thickness of the handle to moderate, manage simple, labor-saving , comfortable and rotate freely. Job design, to consider Shengfan the mouth, chopsticks sports surfaces, stable ring foot and mouth contact with people and feel part of their jobs .

　In short , ceramics design , practicality has its double meaning .

　2 modern scientific :

　Modern household ceramics product design competition is the competition of competing art, science and technology , advanced equipment and sophisticated technology .

　Modern household ceramic products must be designed to use high-tech , new technology, new equipment, new technology , new materials, to produce intelligent, systematic, standardized , high-end oriented direction , improve product quality. Daily ceramic design is modern science and technology, equipment , materials, those without the "life " of the material confers soul , making the " life" of the material. Modern household ceramics design is epitomized modern science and technology .

　3 era aesthetic :

　Different times, with different aesthetic sense, beauty is in the form of ever-changing , with the times . Chernyshevski pointed out : "The U.S. every generation , are but should also exist for that generation , it is no destroy the harmony , not the United States in violation of the requirements of that generation ."

　Modern household ceramics design from content to form with the development of society and, therefore , shape and decoration can not be static. The so-called era aesthetic is modern household ceramic design in line with people's material requirements , while functional products , but also reflect the spirit of the times , to meet the different national, regional aesthetic requirements of the people , so that people get visual beauty and spiritual beauty, do porcelain art .

　Advanced science and technology , and promote the development of industry, changed people 's understanding of the world and requirements ; nowadays people are no longer satisfied material enjoyment, more pursuit of spiritual satisfaction urgently requires designers to design with aesthetic sense of the times ceramics for daily use of new products, also known as the spirit of the design aesthetic design . Mental design is seen as the most effective sales factor. A U.S. household goods magazine , had 500 women survey showed that: the aesthetic effect of household ceramics flower decoration is the first factor to decide whether to buy, price , styling is the second or third elements . China's current production of porcelain and ceramics, modeling or most of the 1980s and 1990s , " styling " products, there are many flower decoration is a single color , a few years or even ten years has been used in the production of paper flower patterns . People feel old, unattractive .

　4 Originality :

　Modern household ceramics design originality means to be an unprecedented new product . Is built on innovation and aesthetic requirements of the times .

　Tolstoy in "art theory" , said: " People do not only convey the feelings experienced a new work of art , is the real work of art ." Former British Prime Minister Margaret Thatcher also attaches great importance to product design , pointed out: " If you forget the good design originality , the product will never be competitive ." Daily ceramic design is modern science and technology and the art of crystallization , based on science and technology, in the form of art make a big fuss . Only with original designs vitality , in order to create high added value, in order to bring prosperity and diversification of products to meet different regions, different countries masses multi-level aesthetic requirements. As Britain's Daily ceramic design , unique , variety , flower decoration with each passing day , each decorated with 30 content modeling , different forms of flower . Novelty decorations everywhere. China Ceramics design, lack of originality , many companies remain in the imitation of foreign products and sample processing levels , resulting in product design similar, varieties monotonous, a few decorative molding on , unable to meet the international and domestic market consumers diverse needs of life , will gradually lose sales.

　Modern household ceramics design originality , rely mainly on physical structure, between the material texture, decorative patterns , decorative colors , decorative methods , as well as parts and parts modeling , coordination between the different species combined , rhythm, rhythm and other factors, evoke people build new aesthetic world in the image of thinking to reflect. High-grade daily-use ceramics market , the demand for personalized designs have become stronger .

　5 merchantability :

　Refers to the modern household ceramics designed for consumer needs , competitive ability , and marketing the right path .

　Marketing LO , is designed to achieve household ceramics bridge . Is the basis for survival and development .

　So, how to design marketing LO modern ceramics for daily use it ?

　Because different countries, ethnic groups and different levels of production , lifestyles, different habits , hobbies, taboos, to shape, pattern, color , matching the structure of the product have a different understanding and requirements. So, must be as in-depth and accurate market survey , market forecasts, correctly grasp the market situation and trends.

　( 1 ) on the impact of product design, sales of various factors be investigated , including:

　Economic factors - different countries and regions due to the unbalanced development of productive forces , the purchasing power is not the same , design, sales should be targeted .

　Social factors - refers to social values ​​, likes and dislikes , habits, culture is changing perceptions and . Chinese tea , mostly supporting four cups, a jug. Japanese think "4" and "death " are homonyms, matching tea to five cups a pot . Into the United States daily ceramics, decorative patterns and more design idyllic countryside , pastoral themes, adapt aesthetic psychology of the American people . Into the UK household ceramics, color patterns can be more blue , red and white , they are the main colors of the British flag for the British people are like . Italians like green , gray, blue, yellow , depending on the color of spring green , think blue will bring good luck, but purple is more taboo. In terms of design , there are many people pay attention to Italy , on the nature of the animal has a keen interest in animals and birds, the most popular. Do not like Chinese traditional landscape patterns and ladies pattern , the pattern does not like the limelight . Taboo chrysanthemum pattern , because chrysanthemum flower for funeral . Germany's most popular series of the main varieties of ceramic utensils cutlery with traditional patterns. German mostly prefer elegant color , do not like red , black, dark brown and dark blue , like small animals . Japanese prefer pines , cranes , butterflies , dragonflies, peony , chrysanthemum, plum , Yu Wen , cherry , etc. These themes often become very popular porcelain decorative screen.

　Natural Factors - refers to the region , climate , gender, age . Hot climate such as Indonesia , mug design requirements for larger caliber , partial short type , in order to facilitate the use of heat quickly when . The Nordic region , by contrast, generally prefer the high type , small mouth cup to facilitate insulation.

　( 2 ) the demand for the product of the law to investigate. For example : The current market demand at home and abroad showed the following characteristics:

　①, international tourism warming , hotels and restaurants rose porcelain demand , thick tires porcelain ( ceramic stoneware ) and strengthen porcelain selling .

　②, adapt largest selling mid-range porcelain , full color needs become more diverse public life , the pursuit of a return to nature , a return to basics style.

　③, culture and the emergence of high-grade porcelain ceramic products highly integrated technology features , flower design novelty , variety, taste and elegant fashion , top quality, advanced features , and diverse group with a convenient , high-level personalized to meet the different needs of consumers .

　④, gift porcelain particular attention to product packaging, and some packaging prices even more than the value of interior porcelain gifts .

　We conduct research in demand for products , while on the other hand pay more attention to develop consumer group . Now China has greatly improved the level of household consumption , we have to buy a house after renovation some fanfare . But when you go to a lot of " magnificent " family guest, master entertain your tea, coffee , cutlery let it surprise you : not come to tea with plastic , let you use a disposable cup . This shows that although many families are rich, but truly understand porcelain consumer groups have not formed . Tableware ordinary household use more variety , such as ceramic products, melamine products , plastic products. In developed countries, both in the family meal or gathering of friends will use a higher grade of exquisite tea sets , coffee sets and cutlery , reflecting the owner's quality of life and cultural enrichment .

　In South Korea, Japan, the selection and purchase of goods , mostly women , to meet women buying psychology , exported to South Korea , Japan's household ceramics design should be elegant colors , the image of a soft , moist rich sense of decorative plants , the material should be used ashes soft porcelain , gives a gentle , kind, warm effect.

　Porcelain products supporting the design , foreign countries have different requirements. 4 sold in the United States who use tableware to 20 based support . South Korea's supporting a 31 , 36 , 42 and so on. In addition, a variety of shapes , a variety of flower can also alternate facilities, not necessarily the same. Exports to Japan , " and type " matching tableware design , specification , style, tone must have a strong atmosphere of the Japanese nation , and according to the spring, summer , autumn and winter seasons to the different needs of the design .

　( 3 ) increase the value of information, using the latest information , product design and marketing right path , and seize the opportunity to dominate the market. Such as participation in international fairs , understand the latest market demand information.

　6 Economy:

　Modern household ceramics designed for consumers to be cheap ; must create economic benefits for businesses .

　However, China is still a lot of household ceramics Few people realize the importance of corporate design , still in pursuit of a number of times . As you know, the number of the most, does not mean that the quality of most , but not equal to the economic benefits . If the product is not designed to remain a world leader, any product prices in the international arena to be lower than similar products , in this sense, not in the product design efforts, and the blind pursuit of a number of " stereotypes " Products the highest in the world , you can be said to be raw materials, manpower , a huge economic waste .

　Modern household ceramics design , if you have a practical, modern scientific era aesthetics , originality , merchantability , etc., must be able to capture the market, creating higher economic efficiency.

　Modern household ceramics design reflects modern science and technology , improve product quality, reduce costs , save energy and to improve economic efficiency.

　Modern household ceramics design , the use of new materials to improve economic efficiency. As reinforced porcelain tableware , priced 30% -40 % higher than the average porcelain , still in short supply.

　Contemporary design with innovative products that can enhance the value-added products , thereby enhancing economic efficiency of enterprises.

　Daily ceramic design value with changes in people's aesthetic taste varies . In the international market , with a new era of aesthetic product prices several times higher than the old product examples abound. Ceramic tableware made ​​of the same material , the high purchase price of outstanding new design , artist , famous designer higher product prices .

　Through market research, design and marketing LO modern household ceramic products , increase economic efficiency. A product designed to grasp the living information , the greater its economic value. Conversely, if you do not conduct a market survey , blind design, blind production , such products will lead to the loss of market, loss of market products , not produce any economic benefit.